The Rosenbach Identity (Conceptual)

Front entrance of the Rosenbach museum in Philadelphia displaying various informational signage.

The rebrand aims to provide a fresh perspective on the library’s rich history by integrating traditional and modern elements, establishing recognition, and attracting new visitors.

Taken inspiration from the original branding, the fountain pen-like symbol is not only part of the logo but an important motif used across various museum signage, merch, and takeaways.

Animation of logoLogo of Rosenbach Museum & LibraryIcon of Rosenbach Museum & Library
Flag pole displaying 'Visit Today' and 'We're Open'

Credits

Instructor
Rosemary Murphy

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