The Rosenbach Identity (Conceptual)

Front entrance of the Rosenbach museum in Philadelphia displaying various informational signage.

The rebrand aims to provide a fresh perspective on the library’s rich history by integrating traditional and modern elements, establishing recognition, and attracting new visitors.

Taken inspiration from the original branding, the fountain pen-like symbol is not only part of the logo but an important motif used across various museum signage, merch, and takeaways.

Flag pole displaying 'Visit Today' and 'We're Open'


Rosemary Murphy

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