Philadelphia Asian American Film Festival 2024

What does 'reflection' mean to us?

We explored its many meanings—from tangible symbols like 'treasure' to abstract concepts like 'culture.' Through this journey, we discovered our own essence, our pearl—specifically, the mother of pearl.

A layout of PAAFF physical takeaways including holographic postcards, stickers, and keychains.

Credits

Art Direction
Kathy Chung

Design
Cynthia Zhou
Fiona Tran

Festival Directors
Nani Shin
Joseph Carranza
Arzhang Zafar
David Tanh

Photography
Vinh Dang