Form Identity (Conceptual)

Brief
Form is a conceptual project on a company that sells mid-century-inspired modern furniture, essential for any living room space. From pillows to sofas and lamps, Form emphasizes luxury and comfort. At the same time, Form re-conceptualizes the convention of comfort by challenging modern design foundations, giving readers a new perspective on functional design applications. The main part of their identity is presented through their catalog. However, what differentiates this catalog from others is how it has unusual ways of displaying its furniture.

Deliverables
Brand Identity
Research
Print

Designing the catalog was based on an experimental approach by challenging my design habits. When looking through each spread, users will notice contrasting layout forms, intricate typographic systems, and textured digital mixed media.

Printed in a tabloid-sized newspaper from Newspaper Club, this large print size allows not only more space for visual exploration but also a more interactive and intimate experience.

Research and exploration: the process began with creating physical collage layouts (using paper scraps, magazines, marker, etc.) to determine the Form's brand identity.

Credits

Instructors
Mark Willie
Eric Karnes

Form Identity (Conceptual)

Brief

Deliverables