Comcast Newsmakers serves as a distinguished news television platform, dedicated to hosting insightful conversations led by national and regional leaders and innovators. The national segment titled “Equality, Identity & Hope” delves into crucial social justice issues. In the November 2021 episode, the spotlight was on pressing matters concerning America’s Indigenous People, including visibility, land reclamation, and tribal sovereignty.
To amplify the impact of this news segment, strategic social media posts were crafted. These posts featured compelling infographics and quotes from the panelists and their affiliated organizations, aiming to raise awareness about the discussed topics. The composition and color palette of the promotional material were meticulously chosen to convey a serious tone, aligning with Comcast NBCUniversal’s Branding Guidelines while effectively engaging the audience in meaningful conversations surrounding social justice.
