LUCKY BUNNY GRAHAMS
Lucky Bunny Grahams is a packaging project that focuses on a limited edition snack box of Annie’s Organic Bunny Grahams. The design and theme of the package are based on Lunar New Year, a holiday to celebrate the arrival of the new year. Each year also defines one of the twelve Chinese zodiac signs. 2023 marks the Year of the Rabbit.
This package ties the concepts of the bunny grahams and the zodiac sign to create a visual storytelling device through colorful, bright illustrations that guide consumers through each panel. Layouts of the interior contents were inspired by red envelope designs. This product is intended for parents who seek a fun and healthy snack alternative for their children.